Privacy Policy

Information regarding data privacy

Pieroth Wein GmbH would like to thank you for visiting our corporate page and for your interest in our company.
The operators of take the protection of private information very seriously. We care about protecting people’s privacy during the processing of personal data. The text below describes which of your data is stored and when, and how we warrant the secure transmission of your data.

Use of personal information

In the event that you provide us with personal information for the purpose of submitting an application, order, request or similar, we will use these as intended on the basis of Article 6 (1) (f) of the European General Data Protection Regulation (GDPR) and provide them – where necessary for processing – to the human resources department, affiliated companies or contract service providers.
Moreover, Pieroth Wein GmbH, along with the commissioned service providers, also uses your address, telephone number and e-mail address for the company’s application selection process and to provide you with information about other products and services we offer.

Like many other companies, Pieroth Wein GmbH conducts a credit check. We transfer your data (name, address and, if applicable, date of birth) to infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden (ICD). The legal bases of these transfers are Article 6 (1) (b) and Article 6 (1) (f) of the GDPR. Transfers on the basis of these provisions may only be made to the extent necessary to safeguard the legitimate interests of our company or third parties, and not to outweigh the interests of the data subject’s fundamental rights and freedoms, which require the protection of personal data. Detailed information about the ICD in the meaning of Art. 14 European General Data Protection Regulation (EU GDPR), i. e. information on the purpose of the business, for data storage purposes, for data recipients, for the right of information, for the right to cancellation or correction, etc. can be found under the following link:

Persons under 18 years of age should not forward personal data to us without the consent of their parents or guardians. We do not request personal data from children, and do not collect or forward such information to third parties.

Of course you can always object to the use of your personal information. To this end, please send a short written note to: Pieroth Wein Gmbh, Burg Layen 1, 55452 Burg Layen. Or send an e-mail to:

Use of Cookies

Cookies are data sets that are sent from the web server to the user’s web browser, where they are stored for subsequent retrieval. We use cookies in accordance with Article 6 (1) (f) of the GDPR for the sole purpose of obtaining information on the use of our homepage and for statistical purposes. The data sets do not contain any personal information. The information is not combined with any personal data that you have made available. You can prevent the installation of such cookies by enabling the appropriate setting in your browser software.

Here you can find out which cookies we use. You can access the overview of all cookies used here

3. Google Analytics 4

Insofar as you have given your consent, Google Analytics 4, a web analytics service by Google LLC, is used on this website. The responsible entity for users in the EU / EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Nature and Purpose of Processing

Google Analytics uses cookies, which enable an analysis of your use of our websites. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

In Google Analytics 4, IP address anonymization is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. During your visit to the website, your user behavior is recorded in the form of “events”. Events can include:

  • Page views
  • First-time website visit
  • Start of the session
  • Visited websites
  • Your “click path”, interaction with the website
  • Scrolls (whenever a user scrolls down to 90% of the page)
  • Clicks on external links
  • Internal search queries
  • Interaction with videos
  • File downloads
  • Viewed/ clicked advertisements
  • Language settings

Additionally recorded:

  • Your approximate location (region)
  • Date and time of the visit
  • Your IP address (in shortened form)
  • Technical information about your browser and the devices you use (e.g., language settings, screen resolution)
  • Your internet service provider
  • The referring URL (via which website / via which advertising medium you came to this website)

Purposes of Processing

On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activities. The reports provided by Google Analytics serve to analyze the performance of our website and the success of our marketing campaigns.


The recipients of the data may include:

    • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor under Art. 28 GDPR)
    • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
    • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Transfer to Third Countries

On July 10, 2023, the European Commission adopted its adequacy decision for the USA. Google LLC is certified under the EU-US Privacy Framework. As Google servers are distributed worldwide and a transfer to third countries (such as Singapore) cannot be completely ruled out, we have also concluded EU standard contractual clauses with the provider.

Retention Period

The data sent by us and linked to cookies are automatically deleted after 2 [OR: 14 months]. The maximum life span of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.

Legal Basis

The legal basis for this data processing is your consent according to Art.6 para.1 s.1 lit.a GDPR and § 25 para. 1 s.1 TTDSG.


You can revoke your consent at any time with future effect by accessing the cookie settings and changing your selection there. The legality of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies in advance by setting your browser software accordingly. However, configuring your browser to reject all cookies may result in functional restrictions on this and other websites. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by either:

    • a. not granting your consent to the setting of the cookie, or
      • b. downloading and installing the browser add-on to deactivate Google Analytics


For more detailed information on the terms of use of Google Analytics and Google’s privacy policy, please visit and

Right to information and right of objection

You have the right to receive information about the personal data stored about you at any time, including the origin and recipient of your data and the purpose of the data processing.

You may correct, delete or suspend your personal information in accordance with legal requirements.

Please address your request in writing to Pieroth Wein GmbH, Burg Layen 1, 55452 Burg Layen. Or by e-mail:

You can also reach our data protection officer at our address.

The privacy policy applies only to content on our servers and does not include the websites linked to our site.

Information pursuant to Art. 13 und 14 DS-GVO

1. Name and contact details of the responsible person

Pieroth Wein GmbH
Burg Layen 1
D-55452 Burg Layen

2. Contact details of the data protection officer

Pieroth Wein GmbH
z.Hd. Datenschutzbeauftragter
Burg Layen 1
D-55452 Burg Layen


3. Purpose of collection, processing or use of data

The object of the company is, essentially, the production and direct marketing of wine and wine products. Data are collected, processed and used for this purpose.

4. Description of the groups of people affected and the data or data categories held in this respect.

• Customer data (especially address data, contract data, advertising data);
• Potential customer data (especially address data, advertising data);
• Employee / job applicant data (especially staff data for personnel management and control);
• Addresses for advertising purposes;
• Addresses of people not wishing to receive advertising;
• Data for suppliers and external service providers;
• in so far as they are necessary for the purposes listed under point 5.

5. Recipients or categories of recipients to whom the data could be given

Public and external bodies on the basis of a legal provision, internal and external bodies to fulfil the purposes listed under 3. A passing on of information to a third party for the commercial use can take place. An objection to the latter is possible at any time.

6. Regulatory periods for the deletion of data

The legislator has laid down a large number of obligations and deadlines for the retention of data. After these deadlines have expired, the data are deleted as a matter of routine. If any data are not covered by this, they are deleted once the purposes listed under 5. cease to be valid.

7. Legal basis of data processing

The data controller processes the data on the basis of consent in accordance with Art. 6 Para. 1 a in conjunction. Art. 7 GDPR, to fulfill the contract and to carry out pre-contractual measures in accordance with Art. 6 Para. 1 b, to fulfill legal obligations in accordance with Art. 6 Para. 1 c, or on the basis of Art. 6 Para. 1 f GDPR insofar as processing is necessary to safeguard the legitimate interests of the person responsible or a third party and provided that the interests or fundamental rights and freedoms of the data subjects that require the protection of personal data do not outweigh them.

8. Affected rights

Each affected person has the right of access to the person responsible pursuant to Art. 15 DS-GVO, the right of correction under Art. 16 GDPR, the right to cancellation under Art. 17 DS-BER, the right to restriction of processing according to Art. 18 DS-GMO. In addition, it is possible to contact the supervisor responsible for the person responsible. Consents can be revoked at any time vis-à-vis the person responsible. The revocation of consent does not affect the legality of the personal data processed until the revocation.

According to Art. 21 DS-BER, the data subject may object to the processing of personal data concerning him or her for reasons that arise from the particular situation of the person concerned.

9. Planned data transfer to third-party states

If data is transferred to states outside of the EU (“third countries”), we guarantee a reasonable level of dataprotection on the basis  of the EU standard contract clauses.

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