Our History
Our company’s roots go back to 1675.
What began as a family winery in Burg Layen is now an international group of companies.
seit
1675
Pieroth’s Roots
Our company’s roots go back to 1675. What began as a family winery in Burg Layen is now an international group of companies. Selling high-quality wines, sparkling wines, champagnes, spirits and juices to end consumers is the core business of Pieroth Wein GmbH and its subsidiaries. We are among the pioneers in direct sales in Germany and were also pioneers in the area of internationalization.
Timeline
Our Company History
1600
1675
First documentary mention of the Pieroth family as Farmers and wine growers.
1700
1704
An ancestor is first mentioned as the owner of vineyards near Burg Layen.
1800
1870
The generation around Nicolaus Pieroth acquires more and more vineyards and increases its focus on viticulture.
1900
1906
Ferdinand Pieroth, who later gave the winery its name, continues to expand the business.
1926
Philip Ferdinand Pieroth bottles wine for the first time in the company’s history. From now on, the wine is shipped from the producer directly to the wine drinker. The first delivery of the Pieroth company goes to Duisburg.
1953
The brothers Elmar and Kuno Pieroth lay the foundation for international wine sales with the idea of personal and non-binding wine tasting at customers’ sites.
1960
Pieroth expands: the first foreign branch opens in Great Britain.
1976
Rediscovery of an old glass tradition and the birth of the most famous brand “Pieroth Blue”, which has since been inextricably linked with the royal blue bottle.
2000
2014
The family winery in Burg Layen now manages 25 hectares.
2015
The owner family is now involved in the supervisory board and thus helps shape the company’s development.
2018
The Pieroth corporate brand is again brought into focus. In Germany and around the world, it stands for exciting wine moments and enjoyment.
2020
345 years of Pieroth
2024
New holding company takes over Pieroth Wein GmbH / Family remains majority shareholder.
The shareholders are Maria Gleichmann-Pieroth (daughter of Kuno Pieroth), Ferdinand Pieroth Jr. and Ivan Manelli (both grandsons of Elmar Pieroth) as well as the managing directors Dr Sebastian Potyka and Mario Disch.
The shareholders are Maria Gleichmann-Pieroth (daughter of Kuno Pieroth), Ferdinand Pieroth Jr. and Ivan Manelli (both grandsons of Elmar Pieroth) as well as the managing directors Dr Sebastian Potyka and Mario Disch.
Pieroth Group
Shareholders
from left: Ferdinand Pieroth, Ivan Manelli, Maria Gleichmann-Pieroth, Mario Disch, Dr. Sebastian Potyka
Pieroth Group
Management Board
Björn Straßburger
CFO
Dr. Sebastian Potyka
CEO and Chairman
Mario Disch
CSO
International
Pieroth Companies
Born in Germany – at home all over the world. The Pieroth Wein GmbH companies are not only represented in Germany but also internationally. Find out more about our locations and sales offices.